About Charmaine
I created Enayo Consult to give businesses direct access to the kind of advertising experience and leadership that is often spread across agencies, platforms and internal teams.
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My career has taken me from agency planning and account leadership to advertising technology, helping businesses make decisions about audiences, media, creative, campaigns, partnerships, investment and performance.
Advertising Experience
Across more than a decade, Charmaine has worked with major national and international brands across media agencies and advertising technology. The examples below are selected highlights from a much broader career.
ITV & Love Island
As part of the team working on the ITV account, Charmaine contributed to strategy, media planning, campaign delivery and post-campaign analysis, including culturally significant work that helped establish Love Island as a UK ritual.
Adidas EMEA
As Account Lead and International Senior Planner for Adidas EMEA, Charmaine led European Key Accounts activity involving major retailers and partners across the UK and key European markets. Her work included media and partnership strategy, developing new long-term partnerships, establishing new measurement and reporting processes, and improving ways of working across the account.
Spotify
Charmaine progressed from Account Manager to Customer Success Manager within Spotify’s advertising business, leading major brand accounts across Spotify’s advertising formats. Her work included global annual partnerships, campaigns involving leading podcasts, client leadership, performance analysis and optimisation.
The Why Behind Enayo
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A platform cannot compensate for an unclear objective. More budget cannot rescue poor creative. A report has little value if nobody knows what the numbers mean or what should change next.
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Enayo Consult helps businesses identify the real problem and get a clear, independent view before committing further.
How I work
My approach is personal, considered and direct. I become closely involved, explain the reasoning behind my recommendations and remain available through the important decisions. I am not there to sell a particular channel or push clients into activity they do not need.
I can work alongside founders, senior leaders, internal teams, agencies and specialists. Where execution is required, I can help shape the brief and review key work while the client appoints and manages the relevant supplier directly.
Professional Grounding
More than a decade of advertising experience, supported by formal marketing education and professional industry training.
Advertising & Media
More than a decade of experience across media agencies and advertising technology.
Academic & Professional
First-class BSc in Business and Management, with Marketing; Marketing Week Mini MBA in Marketing; and IPA Foundation Certificate.
International Experience
xperience working with major brands and organisations across the UK, Europe, the Middle East and Asia-Pacific, as well as on global accounts.