Advertising support shaped around what your business actually needs
Enayo Consult provides independent advertising leadership for businesses that need experienced thinking, close guidance and a clear direction. Support can focus on one challenge, an upcoming campaign or the wider direction of your advertising.
Ways to Work
Support is shaped around your particular advertising challenge through one of the following types of engagement.
Advertising Review & Roadmap
A focused review of your business, customers, current advertising, previous results and the decisions ahead. You receive clear findings, priorities and a practical strategic roadmap, including advice on any specialist support required.
Campaign Strategy & Guidance
For a campaign being planned or improved. Enayo can shape the idea, objective, audience, media and partnership direction, budget approach, creative brief and measurement plan. You receive a clear campaign direction, priority decisions and guidance for the teams or specialists delivering the work.
Ongoing Advertising Advisory
Continued access to experienced advertising leadership without making a full-time hire. Support may include decision sessions, plan and proposal reviews, performance analysis, optimisation recommendations and guidance for agencies or internal teams. The cadence and outputs are agreed around your priorities.
Ad Sales & Partnerships Advisory
For podcast owners, publishers and media businesses that want to strengthen how they package, position and sell advertising opportunities.
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Drawing on Charmaine’s experience within Spotify’s advertising business, Enayo can help shape the advertising proposition, identify partnership opportunities, strengthen pitches and provide strategic and commercial guidance on developing advertiser relationships.
A white glove approach
Every engagement starts with understanding your business, your advertising challenge and what you are trying to achieve not a predetermined list of channels or tactics.
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You work directly with Charmaine throughout. The scope, communication and recommendations are shaped around your situation, with close support through the decisions that matter most.
Support shaped around the challenge
Depending on what your business needs, support may involve clarifying the objective and audience, deciding where and when to invest, developing campaign ideas, strengthening media, creative and partnership plans, reviewing performance and measurement, or shaping briefs for agencies and specialists.
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These are examples of where Enayo can help, not a fixed menu. Every engagement is defined by the business problem and the outcome required.
How we work together
A clear, tailored approach designed around your business and the advertising decisions ahead.
01
Understand the Business
We begin by understanding your objectives, customers, current advertising, previous activity and priorities.
02
Diagnose the Advertising Needs
We identify what your advertising genuinely needs and which decisions deserve attention first.
03
Set a Clear Direction
We establish clear priorities, recommendations and practical next steps for your team or appointed specialists.
04
Support the important Decisions
We provide close guidance, helping to shape briefs and review key proposals or work against the agreed direction.
05
Review and Improve
Where ongoing support is included, we analyse performance, recommend improvements and help keep the advertising on track.