Experience across the Advertising landscape
More than a decade of experience across media agencies and advertising technology, spanning strategy, planning, campaigns, partnerships, client leadership and performance for major national and international brands.
Strategy, Planning & Buying
Experience developing advertising and media strategies, defining audiences, planning and buying media, managing budgets and coordinating activity across digital and traditional channels.
Client, Account & Team Leadership
Experience leading major accounts, senior presentations, pitches, client relationships and cross-functional teams across agencies and advertising technology.
Campaigns, Creative & Partnerships
Experience shaping campaign ideas, creative direction, briefs, media partnerships and annual advertising partnerships across national and international markets.
Measurement, Optimisation & Ways of Working
Experience analysing performance, developing measurement and reporting approaches, recommending improvements and strengthening how teams and partners work together.
Breadth Across Sectors and Media
Experience across a wide range of sectors, markets and advertising channels provides a broad perspective without limiting Enayo Consult to one industry.
Global Channels
- Digital audio and Podcasts
- Media and Brand partnerships
- Paid social
- Out-of-home and Print
- Digital display and Online video
- Connected TV and StreamingÂ
- Paid search (PPC) and SEO
- Television and Radio
Sectors
- Entertainment, media and streaming
- Fashion, sportswear and retail
- Food, drink and consumer goods
- Travel, transport, hospitality and automotive
- Technology, property and energy
- Financial and professional services
- Charity, government and public sector
This experience spans the UK, Europe, the Middle East and Asia-Pacific, as well as international and global accounts.
What this means for clientsÂ
Charmaine’s background includes hands-on experience across media planning, buying and campaign delivery. This practical understanding informs Enayo’s strategic recommendations and enables her to assess plans, proposals and performance with an experienced eye.
​
Enayo Consult provides strategic direction and advisory support. It does not buy media, set up campaigns or produce creative content, but can help shape briefs and review work delivered by appointed agencies and specialists.